Maxxis Sponsors Hamburg SV
10/12/2009Expanding its support of European football, Maxxis International has signed an agreement to sponsor German team Hamburg SV through the 2009-10 season.
The deal gives Maxxis exposure through a number of platforms. Maxxis’ advertising will appear on the pitchside LED panel during the team’s home games, where the company will gain international television exposure through broadcasts by ESPN. Maxxis will also be featured on the team’s website and newsletter, on sponsor boards throughout the stadium and in the team’s three shops.
Through the agreement, Maxxis gains the right to use Hamburg SV’s logo on a range of merchandise, including t-shirts and caps. In addition, the company will receive six VIP tickets for every Hamburg SV home game. Maxxis plans to capitalize on the new deal through advertisements in three Hamburg SV fan magazines and through business-to-business opportunities at the HSV Soccer Cup and the HSV Golf Tournament.
Hamburg SV joins UK teams Liverpool, Aston Villa and Sunderland on Maxxis’ football sponsorship roster. “In our experience, sponsorship of top-flight football provides an excellent platform from which to reach potential Maxxis customers,” said Derek McMartin, managing director of Maxxis UK. “Since football is as popular in Germany as it is here in the UK, this new deal that our colleagues at Maxxis International GmbH have signed with Hamburg SV is very good news, because it will reinforce our own brand promotion activities with Liverpool FC, Aston Villa FC and Sunderland AFC.”
Maxxis is proud to sponsor this exciting team and looks forward to Hamburg SV’s victories throughout the remainder of the season.